Ring Founder Details the Camera Company’s ‘Intelligent Assistant’ Era
Ring founder Jamie Siminoff returns to lead the brand into an AI-driven “intelligent assistant” future—reshaping home security and privacy in 2026.
Matilda
Ring Founder Details the Camera Company’s ‘Intelligent Assistant’ Era
Ring’s AI Revolution Begins With a Burned-Out Garage—and a Bold New Vision What happens when a founder who sold his company for over $1 billion comes back—not for money, but for mission? That’s exactly what Jamie Siminoff did with Ring. After stepping away from Amazon in 2023, exhausted from years of nonstop growth, Siminoff returned to the smart home brand he built in his garage—only to find that garage destroyed in California’s Palisades fires. The loss became a catalyst. Now, in early 2026, Siminoff is redefining Ring not as a video doorbell company, but as an AI-powered “intelligent assistant” for your entire home. Credit: Michael Nagle/Bloomberg/ Getty Images From Doorbell to Digital Butler: Ring’s Strategic Pivot At CES 2026, Ring unveiled a suite of AI-driven features that signal a dramatic shift in strategy. No longer just about capturing porch pirates on camera, Ring now aims to anticipate, interpret, and even converse with homeowners. New capabilities include real-time fire aler…