inDrive Turns to Ads and Groceries to Diversify Revenue
inDrive expands into ads and grocery delivery across emerging markets to diversify revenue beyond ride-hailing.
Matilda
inDrive Turns to Ads and Groceries to Diversify Revenue
inDrive Launches Ads and Groceries to Fuel Growth Facing mounting pressure in an increasingly competitive ride-hailing landscape, inDrive is betting big on advertising and grocery delivery to drive its next phase of growth. The Mountain View–based mobility platform—known for its rider-driver fare negotiation model—is rolling out in-app ads across 20 key markets and launching grocery delivery in Pakistan as part of a broader “super app” strategy. These moves aim to reduce reliance on ride commissions, boost user engagement, and unlock higher-margin revenue streams in price-sensitive regions where every app open counts. Credit: Google Why inDrive Is Going Beyond Rides Ride-hailing margins have thinned globally, especially in emerging markets where users are highly cost-conscious and alternatives—from Uber to local rickshaws—are abundant. inDrive’s core appeal has always been affordability through its peer-to-peer bidding system, but that alone isn’t enough to sustain long-term growth. By la…
