Grubhub Parent Acquires Restaurant Rewards Startup Claim

Grubhub Parent Acquires Restaurant Rewards Startup Claim

Grubhub Parent Acquires Claim to Boost Restaurant Rewards In a strategic move to deepen ties between diners and local restaurants, Grubhub’s parent company Wonder has acquired Claim—a fast-growing restaurant rewards platform that offers cash-back incentives for in-person visits. The deal, announced January 20, 2026, aims to give Grubhub’s 20 million users more ways to save while helping its 415,000+ restaurant partners drive repeat business without added operational strain. For diners wondering how they’ll benefit: expect personalized rewards, seamless redemption, and new reasons to return to your favorite spots. Credit: Thomas Fuller/SOPA Images/LightRocket / Getty Images Why This Acquisition Matters for Local Restaurants Local restaurants have long struggled with customer acquisition costs and loyalty retention—especially in an era where delivery apps dominate but often fail to foster real-world foot traffic. Claim was built to solve exactly that problem. Since its 2021 launch, the star…