Everstone Merges Wingify & AB Tasty Into $100M+ AI-Powered Optimization Powerhouse
In a bold move reshaping the digital experience landscape, private equity firm Everstone Capital has merged India’s Wingify and France’s AB Tasty into a unified, AI-enhanced platform projected to generate over $100 million in annual revenue. The newly combined entity—backed by Everstone’s continued majority stake—will serve more than 4,000 global clients, with 90% of its business stemming from North America and Europe. For businesses seeking seamless, data-driven ways to optimize websites and personalize user journeys, this merger signals a major shift toward consolidated, intelligent experimentation tools.
The deal arrives just one year after Everstone acquired a controlling interest in Wingify for $200 million, underscoring its aggressive push to dominate the fast-evolving digital experience optimization (DXO) market. As enterprises increasingly demand end-to-end platforms that reduce vendor sprawl and harness AI for real-time decision-making, the timing couldn’t be more strategic.
Why This Merger Matters for Digital Experience Optimization
Digital experience optimization isn’t just about tweaking button colors anymore. Today’s marketers and product teams need integrated platforms that unify A/B testing, feature flagging, behavioral targeting, and AI-powered insights—all without stitching together half a dozen point solutions. That’s exactly the gap Everstone aims to fill.
By combining Wingify’s strong foothold in emerging markets and developer-friendly architecture with AB Tasty’s enterprise-grade personalization engine and European client base, the new company creates a truly global DXO powerhouse. The synergy isn’t just geographic—it’s technological. Both platforms have long championed no-code experimentation, but now they’ll share R&D resources to accelerate AI capabilities that predict user behavior, auto-generate test variants, and recommend high-impact changes before manual analysis is needed.
“This isn’t a simple bolt-on acquisition,” said Sparsh Gupta, Wingify co-founder and now CEO of the merged entity. “It’s a deliberate fusion of two complementary cultures and tech stacks to build the next-generation platform for growth teams.”
Leadership and Global Footprint: Built for Scale
Gupta’s appointment as CEO reflects Everstone’s confidence in homegrown leadership with deep technical roots. Under his guidance, Wingify grew from a bootstrapped startup into a globally recognized name in conversion rate optimization. Now, he’ll helm a team spanning four continents—including engineering hubs in India and France, sales operations in the U.S., and customer success units across Latin America and APAC.
Despite the scale, the company insists that day-to-day service for existing customers won’t change immediately. “Our priority is continuity,” Gupta emphasized. “Clients will keep their account managers, SLAs, and product roadmaps—for now. But behind the scenes, we’re already aligning our APIs, data models, and analytics layers to unlock cross-platform intelligence later this year.”
That phased integration strategy is smart. It avoids the common post-merger pitfalls of disrupted service or confused branding while laying groundwork for deeper innovation down the line.
The AI Imperative: What’s Next for Experimentation Platforms?
AI is no longer optional in digital experience—it’s table stakes. Leading enterprises now expect platforms to go beyond passive reporting and start prescribing actions. The merged Wingify-AB Tasty entity plans to double down on three AI-driven fronts:
- Predictive Audience Segmentation: Using machine learning to identify high-value user cohorts in real time, even before they convert.
- Autonomous Testing: Algorithms that automatically generate and deploy winning variants based on historical performance and contextual signals.
- Cross-Channel Personalization: Extending insights from web experiments to email, mobile apps, and even in-store digital kiosks.
Importantly, Gupta stressed that these features won’t replace human judgment. “AI should empower marketers, not automate them out of the loop,” he said. “Our vision is ‘augmented experimentation’—where machines handle the heavy lifting of data crunching, and humans focus on strategy and creativity.”
Market Consolidation Accelerates as Enterprises Demand Simplicity
The Wingify-AB Tasty merger is part of a broader wave of consolidation in the DXO space. Over the past 18 months, competitors have either been acquired (like Optimizely by Episerver) or folded into larger martech suites (such as Google Optimize’s sunsetting). Why? Because CMOs and CPOs are tired of managing fragmented toolchains.
“Enterprises want fewer vendors, not more,” noted a recent Gartner report on digital experience platforms. “They’re prioritizing platforms that offer depth in experimentation and breadth in integration—especially with CRMs, CDPs, and analytics suites.”
Everstone’s new entity checks both boxes. With native integrations already in place for Salesforce, Segment, and Adobe Analytics—and plans to expand its API-first architecture—the combined platform positions itself as a central nervous system for growth teams, not just a testing add-on.
What This Means for Customers and Competitors
For current Wingify and AB Tasty users, the short-term message is reassurance: no forced migrations, no sudden price hikes, and no disruption to ongoing experiments. But long-term, they stand to benefit from a richer feature set, faster innovation cycles, and a stronger balance sheet backing the roadmap.
Competitors, meanwhile, face mounting pressure. Smaller players may struggle to match the R&D investment required to build credible AI features, while legacy vendors risk appearing outdated if they can’t demonstrate real-time adaptability. The bar for “enterprise-ready” DXO just got higher.
Still, challenges remain. Integrating two codebases, cultures, and go-to-market strategies is never easy. And while Everstone is injecting “significant additional capital,” as Gupta confirmed, scaling AI responsibly—without compromising data privacy or model explainability—will require careful execution.
A Strategic Bet on the Future of Growth Engineering
At its core, this merger reflects a fundamental shift in how companies approach growth. No longer siloed in marketing or IT, experimentation is becoming a core discipline—what some call “growth engineering”—that blends product, data science, and customer experience.
By uniting two agile, founder-led companies under a single vision, Everstone isn’t just building a bigger business. It’s betting that the future belongs to platforms that make sophisticated optimization accessible, intelligent, and human-guided.
And with over $100 million in revenue already flowing through its doors, that bet looks increasingly shrewd.
As digital experiences grow more complex—and customer expectations rise in tandem—the need for smart, unified optimization tools has never been greater. With this merger, Everstone hasn’t just combined two companies. It’s positioned itself at the forefront of the next era of digital growth.
