Blackstone, General Atlantic-Backed Liftoff Mobile Files for IPO
Liftoff Mobile files for IPO with $519M in 2025 revenue and $1.85B debt—backed by Blackstone and General Atlantic.
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Blackstone, General Atlantic-Backed Liftoff Mobile Files for IPO
Liftoff Mobile Files for IPO: What Investors Need to Know About the Ad Tech Powerhouse Mobile app marketers just got a major market update: Liftoff Mobile has officially filed its S-1 registration with the SEC, signaling its intent to go public. Backed by financial giants Blackstone and General Atlantic, the company reported $519 million in revenue for 2025—but also carries a staggering $1.85 billion in debt. With 140,000 apps relying on its platform, Liftoff’s IPO could reshape how investors view ad tech in a post-cookie, privacy-first world. Credit: IconicBestiary/iStock / Getty Images Why Liftoff Mobile’s IPO Matters Now In a year when tech IPOs are cautiously returning to the spotlight—following rumors of Discord testing public market waters—Liftoff’s move stands out. Formed in 2021 through the merger of two leading mobile marketing firms, Liftoff and Vungle, the company quickly became a dominant player in performance-based user acquisition. Its platform uses machine learning to help …
