Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera
iPhone 17 Pro’s 8x optical zoom redefines mobile photography—see how Apple’s new “Detectives” ad showcases its power.
Matilda
Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera
iPhone 17 Pro Camera Zoom Steals the Spotlight Apple has officially unveiled its latest “Shot on iPhone” ad—this time titled Detectives —to spotlight the iPhone 17 Pro’s groundbreaking 8x optical zoom. Designed to show off the new 200mm-equivalent telephoto lens, the 30-second spot zooms in dramatically on everyday scenes, turning casual observers into cinematic sleuths. With this feature exclusive to the Pro models, Apple is betting big on long-range photography as a key differentiator in the 2025 smartphone race. Credit: Google A New Benchmark in iPhone Telephoto Capabilities For the first time in iPhone history, Apple is offering 8x optical-quality zoom—up from the 5x found on the iPhone 16 Pro lineup. That jump translates to a 200mm focal length, making it the longest telephoto lens ever packed into an iPhone. The upgrade isn’t just incremental; it’s transformative for users who want to capture distant subjects without sacrificing sharpness or detail. Whether you’re photographing wildl…