App Downloads Declined Again in 2025, But Consumer Spending Soared to Nearly $156B

App Downloads Declined Again in 2025, But Consumer Spending Soared to Nearly $156B

App Downloads Decline But Spending Hits Record $156B in 2025 For the fifth straight year, global app downloads have declined—yet mobile consumers spent more than ever in 2025. According to Appfigures’ annual report, users downloaded 106.9 billion apps across iOS and Android, down 2.7% from 2024. Meanwhile, total consumer spending surged 21.6% to an estimated $155.8 billion , signaling a major shift in how people engage with mobile software. The takeaway? Fewer new users are downloading apps, but those who do are spending significantly more—often through subscriptions or in-app purchases. Credit: Google Why Are App Downloads Falling While Revenue Soars? The decline in downloads doesn’t mean people are using fewer apps—it reflects market saturation and changing user behavior. Most smartphone owners already have the essential apps they need: messaging, banking, social media, streaming, and productivity tools. Instead of constantly trying new apps, users are sticking with familiar ones and dee…