AI Apps Surpassed Mobile Games in Consumer Spending in 2025—Driven By Surging Adoption of Generative AI Assistants Like ChatGPT and Gemini.
AI apps surpassed mobile games in consumer spending in 2025—driven by surging adoption of generative AI assistants like ChatGPT and Gemini.
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AI Apps Surpassed Mobile Games in Consumer Spending in 2025—Driven By Surging Adoption of Generative AI Assistants Like ChatGPT and Gemini.
AI Apps Outspent Mobile Games in 2025 for First Time Ever For the first time in history, global consumers spent more on non-gaming mobile apps than on mobile games in 2025—and artificial intelligence was the driving force behind this seismic shift. According to Sensor Tower’s latest “State of Mobile” report, worldwide app revenue hit $85 billion last year, a 21% increase from 2024 and nearly triple the amount spent just five years ago. Crucially, generative AI apps alone generated over $5 billion in in-app purchase revenue, more than tripling their 2024 haul. This milestone marks a turning point in how people use smartphones—not just to play, but to create, work, and think with AI. Credit: Robert Way/ Getty Images Generative AI Apps Tripled Revenue in Just One Year The numbers are staggering: generative AI apps pulled in over $5 billion in consumer spending in 2025, up from roughly $1.6 billion in 2024. That explosive growth wasn’t just about new users—it was fueled by deepening engagemen…