Why WeTransfer’s Co-Founder is Building Another File Transfer Service
WeTransfer co-founder launches Boomerang—a no-login, user-first file transfer service to reclaim lost simplicity.
Matilda
Why WeTransfer’s Co-Founder is Building Another File Transfer Service
WeTransfer Co-Founder Nalden Launches Boomerang to Restore Simplicity in File Sharing In 2025, file-sharing shouldn’t feel like jumping through hoops—but for many longtime WeTransfer users, that’s exactly what it’s become. Enter Boomerang: a new service from Nalden, WeTransfer’s Dutch co-founder, designed to strip away complexity and get back to the basics of fast, anonymous file transfers. No sign-ups, no email verifications, no AI training opt-ins—just drag, drop, and share. As WeTransfer reels from layoffs, policy reversals, and user backlash, Boomerang arrives as a nostalgic yet fresh alternative rooted in user trust. Credit: Boomerang Why WeTransfer’s Original Vision Faded Nalden co-founded WeTransfer in 2009 with a simple mission: help creatives share large files without friction. For over a decade, it became a go-to tool for designers, photographers, and freelancers worldwide—thanks to its clean interface and generous free tier. But after Milan-based Bending Spoons acquired the com…
