Where's The New Apple TV?

Apple TV 4K won’t launch in 2025. Here’s why—and what to expect in 2026 with A17 Pro, Wi-Fi 7, and smarter Siri.
Matilda
Where's The New Apple TV?
Apple TV 4K Won’t Arrive Until 2026—Here’s What We Know Apple fans hoping for a new Apple TV 4K before the holidays are out of luck. Despite widespread rumors and credible reports suggesting a 2025 refresh, the tech giant has opted to delay the release into early 2026. So, where is the new Apple TV—and why the holdup? The short answer: Apple appears to be aligning its home ecosystem around a major software leap—iOS 26.4 and an upgraded Siri—planned for next spring. Credit: Google Missed Deadlines and Silent Launches Throughout 2024 and into late 2025, industry insiders like Bloomberg’s Mark Gurman repeatedly hinted that Apple would unveil both a refreshed Apple TV 4K and an updated HomePod mini by year’s end. Yet, come Apple’s major product events—including the iPhone 17 launch in September and the Vision Pro, iPad Pro, and MacBook Pro refreshes in October—the Apple TV was nowhere to be found. The silence speaks volumes, suggesting Apple deliberately shelved the launch despite having hard…