TikTok Shop Launches Digital Gift Cards To Challenge Amazon And EBay

TikTok Shop launches personalized digital gift cards—now rivaling Amazon and eBay in the holiday gifting race.

Matilda

TikTok Shop Launches Digital Gift Cards To Challenge Amazon And EBay

TikTok Shop Digital Gift Cards Launch Just in Time for the Holidays In a bold holiday-season move, TikTok Shop has unveiled digital gift cards—offering users a fast, fun, and personalized way to gift products from its sprawling marketplace. With values ranging from $10 to $500 and vibrant animated designs for every occasion, the new feature directly targets Amazon and eBay’s long-dominant gift card offerings. If you’ve been wondering whether TikTok Shop is serious about e-commerce, this launch says it all: the platform is betting big on festive shopping—and on becoming your go-to gifting destination. Credit: Jakub Porzycki/NurPhoto / Getty Image A Strategic Holiday Play to Boost TikTok Shop’s Credibility Timing is everything in retail, and TikTok Shop’s rollout couldn’t be more strategic. By launching digital gift cards right before Christmas 2025, the company aims to capture last-minute shoppers while proving its e-commerce division isn’t just a side experiment. With holiday sales accoun…

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