Study Shows Instacart May Be Charging Some Shoppers 20% More For The Same Product
Instacart pricing faces scrutiny after a study finds some shoppers paid up to 23% more for identical groceries using AI-led pricing tests.
Matilda
Study Shows Instacart May Be Charging Some Shoppers 20% More For The Same Product Instacart Pricing Under Scrutiny After New Study Instacart pricing is once again in the spotlight after a new study revealed that some shoppers may be paying significantly more for the exact same groceries. According to research from Consumer Reports, prices on Instacart can vary by as much as 20% to 23% for identical products, even when ordered from the same store. The findings raise urgent questions about transparency, fairness, and the growing role of AI-driven pricing in everyday shopping. Consumers searching for answers want to know whether Instacart is using dynamic pricing, how widespread the practice is, and whether it affects individual shoppers differently. The report suggests the issue may be more common than many users realize. For millions relying on grocery delivery, the implications are hard to ignore. Credit: Instacart Consumer Reports Finds Price Gaps for Identical Items The study, conducted by Consumer Reports in partnership with Groundwork Collaborative, examined pricin…
