Sauron, The High-End Home Security Startup for “Super Premium” Customers, Plucks a New CEO Out of Sonos
Sauron security names ex-Sonos exec Max Bouvat-Merlin as CEO to accelerate its super-premium home protection system.
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Sauron, The High-End Home Security Startup for “Super Premium” Customers, Plucks a New CEO Out of Sonos
Sauron Security Names New CEO to Lead High-Stakes Home Protection Vision What happens when a home security system fails Silicon Valley’s elite? You get Sauron—a startup built for the ultra-wealthy that just tapped a new CEO from Sonos to fix its course. Founded in 2024 by Kevin Hartz and Jack Abraham after alarming personal break-in attempts, Sauron promised military-grade protection wrapped in AI sophistication. Now, with product delays and sky-high expectations, the company has brought in Maxime “Max” Bouvat-Merlin to take the reins and deliver on its “super premium” promise. Credit: Sauron From Sonos Sound to Silicon Valley Security Max Bouvat-Merlin isn’t new to scaling hardware for discerning consumers. As a former senior executive at Sonos—where he played a pivotal role in international product launches and user experience strategy—he brings a rare blend of consumer tech polish and operational discipline. His move to Sauron signals a strategic pivot: the startup isn’t just building …