Nvidia To License AI Chip Challenger Groq’s Tech And Hire Its CEO
Nvidia licenses Groq’s LPU tech and hires its CEO—boosting its AI chip dominance with a rumored $20B deal.
Matilda
Nvidia To License AI Chip Challenger Groq’s Tech And Hire Its CEO
Nvidia Licenses Groq AI Chip Tech in $20B Power Move In a surprise move that could reshape the AI hardware landscape, Nvidia has entered a non-exclusive licensing agreement with Groq—the fast-rising AI chip startup behind the ultra-efficient Language Processing Unit (LPU). As part of the deal, Nvidia will also onboard Groq’s founder Jonathan Ross, President Sunny Madra, and select engineering talent. While Nvidia insists this isn’t a full acquisition, CNBC reports the asset purchase could be valued at a staggering $20 billion—potentially Nvidia’s largest transaction to date. For developers, enterprises, and AI researchers wondering whether Nvidia’s GPU reign is unshakable, this strategic alliance sends a clear message: the chip giant is doubling down on innovation to stay ahead. Credit: Groq Why Groq’s LPU Tech Caught Nvidia’s Eye Groq’s secret weapon is its LPU—a specialized chip engineered specifically for large language models (LLMs). Unlike general-purpose GPUs, Groq’s architecture de…