Gemini Reigns as Google’s Top Search of 2025
Google’s annual “Year in Search” report offers a fascinating glimpse into what captured global attention over the past year. In 2025, the spotlight was firmly on AI, pop culture, and major news events. At the very top of this year’s list was Gemini, Google’s AI chatbot, reflecting growing public interest in artificial intelligence tools and digital assistants. Unlike general search terms such as “weather” or “news,” Google highlights queries that saw a sudden spike in traffic, giving us a real-time snapshot of curiosity trends.
Credit: Klaudia Radecka/NurPhoto / Getty ImagesAI Chatbots Capture the World’s Curiosity
Gemini wasn’t the only AI-driven topic to trend in 2025. DeepSeek, another AI chatbot, ranked seventh among the year’s trending searches. The prominence of AI on Google’s list shows a shift in how people are engaging with technology—not just using it, but actively exploring its capabilities. From practical applications to experimenting with AI in creative fields, users are increasingly intrigued by tools that blur the line between human and machine interaction.
Sports Fans Search for “India vs England”
Cricket enthusiasts made their voices heard this year, as India vs England became the second most searched term globally. Major tournaments and high-stakes matches dominated fan conversations online. Social media amplified every moment, from nail-biting finishes to record-breaking performances. Fans weren’t just checking scores—they were analyzing plays, predicting lineups, and sharing highlights, making cricket one of the year’s most digitally engaged sports.
Trending Personalities: Charlie Kirk Leads the News
Political discourse and breaking news also shaped search behavior in 2025. Charlie Kirk emerged as the top trending news figure, with “Charlie Kirk assassination” becoming one of the most-searched news topics. International stories like Iran and the US Government Shutdown followed closely, highlighting a year where global and domestic political events captivated public attention. Search trends suggest that audiences are looking for immediate updates and analysis from credible sources amid a constantly changing news landscape.
Sweet-and-Spicy Foods Take the Spotlight
Food trends proved just as captivating as news and AI. The year’s most popular recipe search was hot honey, a sweet-and-spicy condiment that has taken kitchens by storm. Other favorites included Marry Me Chicken and chimichurri, showing a clear appetite for recipes that combine bold flavors with approachable cooking techniques. Online searches reflect not just curiosity but experimentation in home cooking, with people eager to recreate viral recipes from social media and streaming platforms.
Movies and Entertainment Drive Engagement
In the realm of entertainment, Anora topped the list of trending movies, followed by blockbuster favorites like Superman and the Minecraft Movie. Audiences also gravitated toward actors associated with these films, with Mikey Madison, Lewis Pullman, and Isabela Merced ranking among the most searched stars. This trend highlights the growing interplay between movie releases, social media buzz, and search behavior, where fans actively seek behind-the-scenes insights and film reviews online.
Tech Innovations Remain a Constant Focus
Technology continues to dominate global curiosity, with AI tools, gadgets, and software releases frequently appearing in trending searches. Gemini’s prominence is just one example of how consumers are not only adopting technology but investigating its capabilities and impact. This reflects a broader shift toward digital literacy, with users actively seeking trustworthy information about AI, cybersecurity, and emerging tech.
Sports, Politics, and AI: A Year of Diverse Interests
The variety of top searches in 2025 underscores how interconnected our interests have become. From AI chatbots and blockbuster films to high-profile political events and cricket showdowns, people are seeking both entertainment and understanding. Google’s trending search report doesn’t just show what’s popular—it reveals what questions people want answered, reflecting a year defined by curiosity and information-seeking behavior.
The Rise of Experiential Searches
Many of the trending searches suggest a desire for experiences rather than passive consumption. Recipes like hot honey and Marry Me Chicken, interactive AI tools, and immersive movies all point to a year where people wanted to engage, create, and interact. Digital trends show that audiences increasingly favor content they can participate in or personalize, rather than just observe.
What Google Trends Tell Us About 2025
Analyzing this year’s trending searches offers a unique lens into global interests. AI tools like Gemini, international sporting events, and viral recipes provide a cross-section of society’s collective curiosity. They highlight the intersections between technology, culture, and daily life, illustrating how search behavior is evolving alongside societal trends.
Curiosity Shapes the Next Year
As we move into 2026, these search trends suggest a continued focus on AI, entertainment, and news. Businesses, creators, and media outlets can leverage these insights to produce content that resonates with real-time curiosity. Google’s report reminds us that search trends are more than just numbers—they reflect a year of shared attention, passions, and the questions people care about most.
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