AI

ChatGPT Referrals To Retailers’ Apps Increased 28% Year-Over-Year, Aays Report

ChatGPT referrals surge 28% in 2025 as Amazon and Walmart gain a larger share of AI-driven shopping traffic.

Matilda

ChatGPT Referrals To Retailers’ Apps Increased 28% Year-Over-Year, Aays Report

ChatGPT Referrals Surge in 2025: Amazon and Walmart Take the Lead ChatGPT referrals have become one of the most-watched trends in holiday e-commerce, and new 2025 data shows how AI-assisted shopping behavior is rapidly shifting. As consumers increasingly rely on conversational searches to discover deals, many are asking the same questions: How much traffic does ChatGPT actually send to retailers? Who benefits the most? And does AI meaningfully influence shopping decisions yet? According to a fresh analysis from mobile analytics firm Apptopia, ChatGPT referrals to retail apps soared 28% year-over-year during the Black Friday weekend, though the overall slice of the referral market remains surprisingly small. Credits:oatawa / Getty Images The surge highlights a growing consumer habit—using AI as a shortcut to navigate overwhelming sales events. Many shoppers now turn to ChatGPT for personalized recommendations, product comparisons, or curated lists before tapping into a retailer’s app. Ap…

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