Apple’s “Quit Quitting” Apple Watch ads target New Year resolution quitters with real-time motivation and activity tracking.
Matilda
Apple Shares New 'Quit Quitting' Apple Watch Ads
Apple Watch Aims to Keep Your 2026 Resolutions Alive As millions worldwide gear up for New Year’s resolutions in 2026, Apple is stepping in with a timely reminder: don’t throw in the towel so soon. In a fresh ad campaign titled “Quit Quitting,” Apple positions its Apple Watch as the ultimate accountability partner—especially for those who tend to abandon fitness goals by mid-January. The campaign, launched December 29, 2025, taps into a well-documented trend: most people abandon their resolutions by January 9. With punchy visuals and real-time workout feedback, Apple is betting its wearable can buck that trend. Credit: Google “Quit Quitting” Ads Showcase Real Motivational Moments The new Apple Watch spots are short, sharp, and emotionally resonant. In one, a person leaps out of bed before hitting snooze. In another, someone pushes away from a cozy recliner. A third shows a user walking away from a bar stool. Each scene highlights a moment of resistance—precisely when motivation wanes—and …
