Tim Cook invests $3M in Nike shares, signaling confidence as the brand navigates a key turnaround under CEO Elliott Hill.
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Apple CEO Tim Cook Buys $3 Million of Nike Shares
Tim Cook’s $3 Million Bet on Nike Sparks Market Optimism In a move that’s stirring investor interest and market momentum, Apple CEO Tim Cook has purchased nearly $3 million worth of Nike shares—just days before Christmas 2025. The transaction, disclosed in a regulatory filing on December 24, reveals Cook bought 50,000 Class B Nike shares at an average price of $58.97. This bold investment comes amid a turbulent period for Nike, which has seen its stock slump following disappointing earnings and ongoing struggles in China. But Cook’s vote of confidence may be exactly what the iconic sportswear giant needs. Credit : Google Why Tim Cook’s Nike Investment Matters Now Tim Cook isn’t just any investor—he’s been on Nike’s board since 2005 and currently serves as its lead independent director. That means he’s deeply embedded in the company’s strategic decisions, including executive compensation and long-term vision. His purchase isn’t a casual side bet; it’s a calculated signal to the market that…