Amazon’s AI Chatbot Rufus Drove Sales on Black Friday

Amazon Rufus drove record Black Friday sales, outperforming traditional shopping sessions with AI-powered assistance.

Matilda

Amazon’s AI Chatbot Rufus Drove Sales on Black Friday

Amazon Rufus Leads Black Friday Shopping Surge Amazon’s AI chatbot, Rufus, became a game-changer for shoppers this Black Friday, driving record-breaking purchases. Data from market intelligence firm Sensor Tower reveals that sessions including Rufus doubled the conversion rate compared with regular site visits. Consumers increasingly relied on the chatbot to find products, compare prices, and secure deals quickly. This surge signals a growing trend of shoppers turning to AI assistants for holiday shopping convenience. Credits:Julie Clopper/Shutterstock Rufus Outperforms Traditional Shopping Sessions Sessions involving Rufus showed a 100% increase in purchases compared to the trailing 30-day average. In contrast, sessions without Rufus saw only a 20% rise. Day-over-day metrics also favored the AI tool, with a 75% spike in sales from Rufus-assisted sessions versus 35% for standard purchases. These numbers suggest that shoppers using AI chat tools convert at higher rates than those navigatin…

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