Amazon Hopes ToJump-Start Its AI Coding Tool Kiro By Giving It Away To Startups
Amazon Kiro push intensifies as AWS offers free Kiro Pro+ credits to funded startups.
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Amazon Hopes ToJump-Start Its AI Coding Tool Kiro By Giving It Away To Startups
Amazon Kiro Push: Free Credits Aim to Win Over Startups Amazon is making an aggressive move to boost adoption of its AI coding assistant Kiro , and early-stage founders are already searching for details. Many want to know how the free-credit program works, who qualifies, and whether Kiro can realistically compete with tools like GitHub Copilot, Cursor, Claude Code, and Replit. In its latest effort to shake up the AI developer tools market, Amazon is betting on a simple but powerful incentive: giving Kiro Pro+ away for free to the world’s fastest-growing startups. Within the first year, AWS hopes this offer will drive massive trial adoption — and push Kiro into the daily workflows of engineers building their first products. Credit: izusek / Getty Images Amazon Tries a Classic Strategy to Boost Kiro Adoption At AWS re:Invent 2025, CEO Matt Garman unveiled Amazon’s plan to offer one free year of Kiro Pro+ credits to qualified startups. By removing cost barriers early, Amazon is leaning on a t…