What Is TikTok’s Broadcast Channels Feature?
TikTok launches its own version of Instagram’s broadcast channels, called Bulletin Board, allowing creators and brands to send one-to-many messages directly to followers. Similar to Instagram’s 2023 broadcast channels, only the creator can post, while followers can react with emojis. Bulletin Board supports text, images, and video posts, making it a versatile tool for updates, exclusive content, and community engagement.
Image Credits:Jakub Porzycki/NurPhoto / Getty Images
Who Can Use TikTok’s Broadcast Channels?
Currently, TikTok’s broadcast channels are rolling out to creators 18 years or older with at least 50,000 followers. This ensures that larger creators can reach an engaged audience while maintaining quality and relevance. For followers, it’s a simple, interactive way to stay updated with their favorite creators without missing important posts.
How Does TikTok’s Broadcast Channels Work?
TikTok launches its own version of Instagram’s broadcast channels by letting creators post updates directly to followers, bypassing regular posts or Stories. Followers receive notifications and can interact via emoji reactions. Bulletin Board also allows creators to promote new content, product announcements, or exclusive behind-the-scenes updates—helping to build loyal communities and drive engagement.
Why TikTok Introduced Broadcast Channels
The feature addresses a growing need for creators to communicate with audiences in a more direct and organized way. Instead of relying on scattered Stories or feed posts, TikTok launches its own version of Instagram’s broadcast channels to consolidate updates in one place. This move strengthens TikTok’s position in social media by offering tools similar to competitors while keeping creators and followers engaged on the platform.
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