Target Joins OpenAI’s Growing List of Retail Apps: What Shoppers Can Expect
Target joins OpenAI’s growing list of retail apps, marking a major step in AI-powered shopping experiences. Shoppers can soon interact with a ChatGPT-powered Target app to browse items, get gift suggestions, build multi-item baskets, and even checkout—all within the app. This integration answers rising demand for smarter, more conversational retail tools.
Image Credits:OpenAI
How Will the Target App in ChatGPT Work?
The Target app in ChatGPT will launch in beta next week, letting users explore products, get meal and gift ideas, and streamline shopping tasks. Powered by AI, it allows multi-item basket building and instant checkout features. By combining convenience with conversational AI, Target aims to make digital shopping more intuitive and personalized.
What This Means for OpenAI’s Retail Expansion
Target joins other leading brands like Canva, Coursera, Expedia, and Shopify in OpenAI’s growing retail ecosystem. The addition strengthens OpenAI’s foothold in commerce-focused AI, offering new ways for businesses to integrate conversational AI for sales, customer support, and personalized recommendations.
How Target Employees Benefit from OpenAI Integration
Beyond customer-facing tools, Target will deploy ChatGPT Enterprise across its 18,000 employees. AI will help improve supply chain forecasting, streamline store operations, and enhance internal tools. Employees can also use AI for customer service support and internal efficiency, making OpenAI integration a full-scale digital transformation.
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