Motion Picture Association hits Meta with cease-and-desist over PG-13 label use. Here’s what happened and why it matters.
Matilda
PG-13 Label Dispute: MPA vs Meta Motion Picture Association hits Meta with cease-and-desist The Motion Picture Association hits Meta with cease-and-desist after the tech giant began describing teen Instagram content as “PG-13.” The MPA argues Meta is misleading users by linking its AI-driven content controls to the long-established film rating system. This raises key questions about trademark use, online safety labels, and how platforms classify teen-friendly content in 2025. Image Credits:stockcam/ Getty Images Why did the Motion Picture Association hit Meta with cease-and-desist? According to The Wall Street Journal, the MPA claims Meta’s PG-13 terminology is “literally false and highly misleading.” Meta recently said Instagram accounts for teens would default to “PG-13-level” content, but the MPA argues its own movie-rating system should not be compared to Meta’s AI moderation rules. The association says this could confuse the public and damage trust in its standardized film rating framework. What’s the difference betw…
