Pew’s latest social media report shows X’s staying power in the U.S., despite rising competition from Threads, Bluesky, and other apps.
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Pew Report Shows X’s Staying Power in U.S.
Pew’s Latest Social Media Report Shows X’s Staying Power in the U.S. Pew’s latest social media report shows X’s staying power in the U.S., even as new platforms like Threads, Bluesky, and other startups try to challenge it. Despite the influx of competitors since Elon Musk rebranded Twitter as X in 2022, most Americans still rely on X for short, real-time text updates. But how exactly does X maintain its foothold in an increasingly crowded market? Image Credits: / Getty Images How Does X Compare to New Competitors? Pew’s research indicates that Threads and Bluesky each capture less than 10% of U.S. adults. Other smaller apps like Spill, T2 (Pebble), Hive, and Mastodon have grown modestly, yet none come close to X’s user base. Even Meta’s Threads, despite massive promotion, struggles to match X’s staying power in this niche of short, vertical-feed social apps. Why Has X Maintained Its Market Grip? X’s stronghold comes from its early adoption, recognizable branding, and the familiarity users …
