What the Perplexity–Getty Images Deal Means
Perplexity strikes a multi-year licensing deal with Getty Images — a move set to reshape how AI search platforms use and credit visual content. The agreement gives Perplexity official rights to display Getty’s extensive image library across its AI-powered search and discovery tools. This marks a major step toward ethical AI development, especially after past allegations of content scraping and plagiarism.
Image Credits:Getty Images
Why Did Perplexity Partner with Getty Images?
The partnership follows months of speculation about Perplexity’s use of Getty photos without clear licensing. By signing this deal, Perplexity aims to strengthen trust, transparency, and compliance in how AI systems handle creative content. It also positions the company alongside established media players, shifting away from controversy toward collaboration. This move mirrors 2025’s AI trend — forming legitimate data and content partnerships instead of relying on scraped materials.
How the Deal Impacts AI Search and Publishers
With Getty Images integrated, Perplexity can now display authentic, high-quality visuals with proper credits and source links. This enhances both user experience and publisher visibility. It also supports Perplexity’s broader “Publishers’ Program,” designed to share ad revenue when a creator’s work appears in a search query. For users, this means more accurate and visually rich answers; for creators, fair attribution and monetization opportunities.
What’s Next for Perplexity and AI Content Licensing?
This deal could set a precedent for how AI startups handle copyright and media licensing. Getty’s VP of Strategic Development, Nick Unsworth, emphasized that proper attribution is essential to ethical AI progress. As legal scrutiny over AI-generated content grows, partnerships like this will likely become standard practice — blending innovation with integrity.
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