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People Inc. AI Deal With Microsoft

People Inc. forges AI licensing deal with Microsoft as Google traffic drops.

Matilda

People Inc. AI Deal With Microsoft

People Inc. forges AI licensing deal with Microsoft as Google traffic drops, signaling a major shift in how publishers navigate AI partnerships. As Google Search referrals decline—down from 54% to 24%—many are asking: Why is People Inc. partnering with Microsoft, and what does it mean for AI licensing, publishers, and the future of news traffic? Image Credits:Fortune Brainstorm Tech This new agreement positions People Inc. (formerly Dotdash Meredith) as an early partner in Microsoft’s publisher content marketplace, following its earlier deal with OpenAI. Why People Inc. forges AI licensing deal with Microsoft People Inc. forges AI licensing deal with Microsoft to support a new “pay-per-use” content marketplace. Under this model, AI developers—starting with Microsoft’s Copilot—will directly pay publishers to utilize licensed articles and media. CEO Neil Vogel describes the marketplace as an “à-la-carte system” that compensates publishers fairly for content feeding large-scale AI models. The…

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