OpenAI and Perplexity AI Shopping Assistants

OpenAI and Perplexity are launching AI shopping assistants, reshaping online shopping while niche startups stay confident.

Matilda

OpenAI and Perplexity AI Shopping Assistants

OpenAI and Perplexity Are Launching AI Shopping Assistants: What’s Happening? OpenAI and Perplexity are launching AI shopping assistants designed to help users find products faster, compare options, get personalized recommendations, and make smarter buying decisions. Many people are asking: Will these new AI tools disrupt smaller shopping startups? And what makes these assistants different from existing shopping platforms? Early insights show that while these tech giants are raising the bar, niche AI shopping startups aren’t worried—and here’s why. Image Credits: Getty Images How Do OpenAI and Perplexity’s AI Shopping Assistants Work? Both OpenAI and Perplexity integrate shopping tools directly into their chatbots, letting users ask detailed product queries or upload photos for alternatives. OpenAI focuses on helping users compare specs—like finding a gaming laptop under $1,000—while Perplexity leverages memory to personalize recommendations based on lifestyle, location, and previous pref…

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