Onton Raises $7.5M to Expand AI Shopping

Onton raises $7.5M to expand its AI-powered shopping site beyond furniture to new categories.
Matilda
Onton Raises $7.5M to Expand AI Shopping
What is Onton and its AI-powered shopping site? Onton, formerly known as Deft, has become a rising star in AI-driven e-commerce. Originally focused on furniture, Onton uses artificial intelligence to help shoppers find products faster and more intuitively. The platform now serves millions of searches and image-based recommendations every month, making it easier for users to discover items without endless browsing. Image Credits:Onton How will Onton use the $7.5M funding? The startup recently raised $7.5 million in a funding round led by Footwork, with contributions from Liquid 2, Parable Ventures, and 43. The fresh capital will help Onton expand its AI-powered shopping site beyond furniture, exploring categories like home décor, electronics, and lifestyle products. Growth plans include enhancing recommendation algorithms and expanding image-based search features. Why Onton’s AI-powered shopping is gaining traction AI in e-commerce is no longer a novelty. Onton’s platform has grown from 50,0…