Netflix in Talks to License Video Podcasts from iHeartMedia
Netflix is reportedly in talks to license video podcasts from iHeartMedia, signaling another major push into podcast streaming. If finalized, the deal could bring hit shows like The Breakfast Club, Las Culturistas, and the Jay Shetty Podcast exclusively to Netflix. This move follows Netflix’s recent partnership with Spotify, suggesting the company aims to create a growing hub of lifestyle, culture, and true-crime podcast content.
Image Credits:Sam Wasson/ Getty Images
Why Is Netflix in Talks to License Video Podcasts from iHeartMedia?
Netflix wants to expand beyond conventional video streaming and tap into the booming podcast market. Licensing top iHeartMedia shows would help attract younger audiences, increase user watch time, and compete with YouTube. The deal reportedly prioritizes exclusivity, meaning these video podcasts may no longer be available on YouTube.
What Shows Could Move to Netflix Under the iHeartMedia Deal?
If negotiations close, Netflix could secure popular video podcasts including:
-
The Breakfast Club
-
Las Culturistas
-
Jay Shetty Podcast
-
Stuff You Should Know
Not all iHeartMedia titles would transfer, but select premium shows could help boost Netflix’s entertainment catalog.
How Does This Compare to Netflix’s Spotify Podcast Deal?
This news comes shortly after Netflix partnered with Spotify to stream curated video podcasts sourced from Spotify Studios and The Ringer. As with the iHeartMedia deal, some Spotify content will be removed from YouTube while remaining available on Spotify and Netflix. Major hits like The Joe Rogan Experience are expected to stay on YouTube.
What Could This Mean for Audiences and Creators?
If Netflix gains exclusive rights, audiences may need a Netflix subscription to access certain video podcasts currently on YouTube. For creators, Netflix offers a wide global audience and powerful promotion — but exclusivity might reduce accessibility across platforms.
Post a Comment