Why iPhone Air Sales Are So Bad That Apple’s Delaying the Next-Generation Version
Apple’s latest thin and light iPhone Air has struggled to capture consumer attention. Since its September launch, sales have reportedly underperformed, prompting Apple to delay the next-generation iPhone Air that was initially planned for fall 2026. The combination of a high price, a smaller battery, and a single-lens camera appears to be turning potential buyers toward other models in the lineup.
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How Poor iPhone Air Sales Impact Apple’s Production
The disappointing performance of the iPhone Air has led to significant supply chain adjustments. Foxconn has scaled back most of its production lines, leaving only a minimal operation running, while Luxshare stopped producing the device entirely by the end of October. Apple’s production strategy signals a cautious approach, reflecting waning consumer demand for this particular model.
What Makes the iPhone Air Less Appealing to Buyers
Apple’s iPhone Air introduced a bold 5.6mm thin design, the slimmest in years, but compromises like a smaller battery and a single-lens camera make it less practical than higher-end models. With a starting price of $999, it’s only $100 cheaper than the iPhone 17 Pro, which offers better battery life and a triple-lens camera, leaving many customers questioning whether style alone is worth the premium.
Will Apple Revive the Next-Generation iPhone Air?
The delay of the next-generation iPhone Air doesn’t mean Apple is abandoning the series. Experts suggest Apple could revisit the design, battery life, or camera features to make it more competitive. For now, buyers may want to consider other iPhone models, as Apple focuses on redesigning the Air to better meet market expectations.
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