iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

iPhone Air flop prompts rivals like Xiaomi and Vivo to pause ultra-thin phone projects.
Matilda
iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones
iPhone Air Flop Sparks Shift in Smartphone Design Trends Apple’s iPhone Air, launched in September 2025, has struggled to capture consumer interest, with underwhelming sales and production cuts reported across its supply chain. The ultra-thin design, billed as a major innovation since the iPhone X, appears to have missed the mark. Questions about battery life, camera performance, and value for money are driving buyers toward more substantial alternatives, leaving Apple’s ambitious design gamble facing early setbacks. Credits : Google Suppliers Halt iPhone Air Production Amid Weak Demand Reports indicate that Apple’s primary suppliers, including Foxconn and Luxshare, have either dismantled or paused production lines for the iPhone Air. Foxconn reportedly ended all assembly operations, while Luxshare ceased production at the end of October. These moves signal a sharp response to the device’s poor market reception and hint at a broader cautionary tale for ultra-thin smartphone designs. Chines…