Google Steps Up AI Scam Protection in India: What’s New?
Google steps up AI scam protection in India by introducing on-device fraud detection for Pixel 9 users and new screen-sharing alerts for banking apps. This move targets rising online scams as more Indians rely on smartphones for payments and essential services. With digital fraud causing billions in losses, Google’s AI features aim to identify suspicious calls and warn users in real time, boosting consumer safety across the country.
Image Credits:Matthias Balk/picture alliance / Getty Images
How Google’s AI Scam Detection Works
Google steps up AI scam protection in India using its Gemini Nano AI to analyze calls on-device without sending audio to the cloud. Unknown numbers trigger a discreet beep alert to warn users, keeping personal conversations private. Currently, the feature is only available for Pixel 9 devices and English-language users, which limits its reach but showcases Google’s focus on protecting early adopters in the Indian market.
What Gaps Remain in India’s AI Scam Protection?
Despite Google stepping up AI scam protection in India, major gaps persist. Pixel devices have less than 1% market share, and the system supports only English. Most Indians use Android devices and local languages, leaving a large population vulnerable. Experts suggest expanding language support and device compatibility as critical next steps to make AI-driven fraud prevention truly inclusive.
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