Former MrBeast content strategist is building an AI tool for creator ideation and analytics
Creators searching for better video ideas, faster analytics, and insights into what actually works online are already eyeing this new platform. Former MrBeast content strategist Jay Neo is building an AI tool for creator ideation and analytics designed to help creators spot trends, improve retention, and generate high-performing ideas instantly. Many want to know how it works, who it’s for, and why it matters for the creator economy in 2025—here’s a quick breakdown.
Image Credits:Palo
What is the AI tool the former MrBeast strategist is building?
Jay Neo, alongside engineer Shivam Kumar and creator Harry Jones, is developing Palo, an AI platform built specifically for creator ideation and analytics. The tool aims to help creators understand which ideas have the highest potential, predict viewer retention, and analyze patterns behind viral videos—all without manually digging through spreadsheets.
How will this AI tool for creator ideation and analytics help creators?
The platform provides creators with instant insights into trends, audience behavior, and performance gaps. Instead of guessing what might go viral, Palo generates data-backed ideas and highlights what viewers respond to most. This makes it especially useful for YouTubers, TikTokers, and brands facing pressure to publish short-form videos daily.
Why is a former MrBeast content strategist building this tool now?
Jay Neo’s experience studying retention graphs, editing patterns, and ideation at MrBeast—plus his success scaling new channels to over a billion monthly views—showed him creators lack accessible analytics tools. Palo was born from those high-pressure, data-driven workflows, turning complex creator metrics into simple insights that anyone can use.
Who can benefit from this creator ideation and analytics platform?
Palo targets creators of all sizes—new creators looking for direction, mid-tier influencers wanting predictable growth, and top-tier creators needing fast, accurate data. Agencies and brands producing constant short-form content can also use it to save time, reduce guesswork, and plan winning content strategies.
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