Black Friday Apple Deals 2025: What’s New This Year
Apple’s Black Friday shopping event for 2025 is officially live, and many shoppers are already searching for the best Apple deals available this weekend. If you're wondering which Apple products qualify for discounts, how the gift card promotion works, or whether the offers beat Amazon’s prices, Apple has now released the full list of eligible devices. The four-day Black Friday through Cyber Monday sale is active in major markets including the U.S., Canada, the U.K., Australia, and across Europe. This year’s focus remains on Apple gift cards rather than instant price cuts, but the range of supported products is broader than many expected. The deals run through Monday, December 1, giving shoppers a limited window to save.
Apple’s 2025 Shopping Event: How the Gift Cards Work
The Apple Black Friday Event 2025 centers on providing gift cards with select purchases made at Apple Stores, the Apple Store app, and Apple.com. Instead of lowering upfront prices, Apple is offering up to $250 in credit for customers to use on future purchases. While this isn’t as direct as cash discounts from Amazon or other resellers, it remains appealing for buyers already planning a second purchase in the coming months. Apple’s structure also encourages upgrading accessories, adding AppleCare, or saving toward a future device. This incentive continues a pattern Apple has used for several years, drawing in holiday shoppers who prefer official Apple retail support.
Many New Products Are Not Included in the Offer
Just like in previous years, Apple has excluded several of its newest and most premium devices from the Black Friday lineup. Products such as the iPhone 17 series, iPhone Air, Apple Watch Ultra 3, and all M5-powered iPads and Macs do not qualify for gift cards. The same applies to the Vision Pro with M5 chip and any refurbished Apple device. It’s a familiar approach: Apple avoids discounting newly released products to maintain pricing consistency, especially as holiday demand traditionally remains strong. Still, older yet capable models offer solid value this season.
Up to $25 Gift Card: AirPods, Apple TV, and Key Accessories
Shoppers can earn a $25 Apple gift card when purchasing select entry-level accessories and devices. This includes the new AirPods 4 and AirPods 4 with ANC, giving audio-focused buyers a small but helpful bonus. Cozy home entertainment fans will also find the Apple TV 4K included in this tier. Popular accessories like the Magic Keyboard lineup and Apple Pencil Pro round out the $25 bracket, making this category perfect for holiday gifting or upgrading existing setups.
Up to $50 Gift Card: iPhones, iPads, and Apple Watch Deals
The $50 category features several high-demand devices for 2025, including the iPhone 16e and the A16-powered iPad models. Apple Watch fans can pick up deals on the Watch SE 3 and Series 11, both of which remain favorite choices for users seeking reliable health and fitness tracking. AirPods Pro 3 and the full-size HomePod are also part of this segment, along with a wide lineup of Beats headphones. For buyers upgrading an ecosystem of devices, this tier offers some of the strongest overall value.
Up to $75 Gift Card: Larger Savings on iPhone 16 Models
Those looking at Apple’s mainstream smartphones will appreciate the $75 gift card offered with the iPhone 16 and iPhone 16 Plus. These models remain popular for their performance, battery life, and compatibility with the latest iOS features without the premium price of the Pro line. AirPods Max also fall under this tier, making it a good opportunity to grab Apple’s flagship over-ear headphones with added future savings. For many shoppers, this may be the sweet spot between affordability and long-term value.
Up to $100 Gift Card: Mac Mini Discount Opportunity
At the top of the eligible list is the Mac mini, which qualifies for a $100 Apple gift card. With Apple Silicon continuing to power the Mac lineup, the Mac mini remains a favorite for students, home office users, and creators who want a powerful desktop at a reasonable price. While the newest M5-equipped models are excluded from the event, the available configurations still offer excellent performance—and the bonus credit helps make the deal more appealing for future upgrades.
Should You Buy from Apple or a Reseller This Year?
Although Apple’s Black Friday event is polished and convenient, it’s not always the cheapest option. Major retailers like Amazon, Best Buy, and Target frequently offer direct price reductions that can amount to more immediate savings. However, Apple’s gift card deals shine for customers planning to buy additional products soon or those who prefer official Apple retail support. For shoppers already in the ecosystem—or gifting Apple products this season—the bonus credit provides a meaningful incentive.
Apple’s Black Friday Deals 2025 bring a familiar yet welcome lineup of offers, focusing on gift card value rather than upfront instant discounts. With promotions extending through Cyber Monday, shoppers have a short but meaningful window to take advantage of holiday savings. Whether you're upgrading accessories, buying your first Apple Watch, or picking up an iPhone 16, this year’s event offers opportunities to save while staying within the Apple Store experience. As always, comparing prices across retailers remains essential—but Apple’s bonus credits can make the deal worthwhile for thousands of holiday shoppers.
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