Poland investigates Apple over App Tracking Transparency, examining potential limits on competition in mobile advertising.
Matilda
Apple Faces Polish Antitrust Probe Over ATT
What’s Behind Apple Faces Polish Antitrust Probe Over ATT? Apple is under scrutiny in Poland as the country’s antitrust authority investigates its App Tracking Transparency (ATT) framework. The probe focuses on whether Apple’s ATT system, introduced in 2021, limits competition in the mobile advertising market. This development has raised questions among app developers, advertisers, and iPhone users about how ATT impacts data collection and ad personalization. Image : Google How Does App Tracking Transparency Work? Apple’s ATT framework requires apps to request explicit permission from users before tracking their activity across other apps and websites. If a user denies consent, apps cannot access the device’s advertising identifier for targeted ads. While Apple says the feature protects privacy, regulators in Poland worry it may favor Apple’s own ad services over third-party platforms. Why Poland Is Probing Apple Over ATT Poland’s UOKiK anti-monopoly office suspects ATT may be limiting comp…
