VLGE Is Making It Easier To World Build And Shop On Roblox
In the fast-evolving world of digital fashion, VLGE is making it easier to world build and shop on Roblox, giving brands a new way to connect with Gen Z through immersive, shoppable virtual experiences. Founded by Evelyn Mora in 2021, VLGE transforms how brands showcase products by turning creative worlds into interactive shopping destinations.
Image Credits:Evelyn Mora
From Fashion Shows To Virtual Worlds
Mora noticed early in her career that many fashion designers were committed to sustainability, yet traditional fashion shows remained wasteful. This insight led her to launch VLGE, a platform designed to replace physical shows with eco-friendly, interactive digital spaces.
With VLGE, brands can build their own immersive worlds, add games and social experiences, and export these worlds to major platforms — especially Roblox. This makes it easier for users to shop directly in 3D worlds, merging entertainment with e-commerce.
Reimagining Fashion With Gaming Technology
VLGE has already collaborated with major names like Lancôme, Charlotte Tilbury, and Vogue Scandinavia. To date, it has raised $5 million from investors including Lammot J. du Pont, L’Oréal Group, and the British Fashion Council — signaling strong confidence in its vision for the future of fashion and digital shopping.
The company gained attention for creating the world’s first gamified 3D fashion week, setting a new standard for how brands engage audiences online.
50 Fashion Worlds Launching On Roblox
This week, VLGE announced its next big step — bringing 50 fashion brands into the metaverse with shoppable worlds powered by VLGE. Each brand will debut its own interactive experience for World Fashion Week, an initiative created by VLGE to act as a bridge for creators to launch their own shoppable games and experiences on Roblox.
By making world-building tools more accessible, VLGE is making it easier to world build and shop on Roblox, empowering creators and brands to collaborate in real time without needing complex coding skills.
A New Era Of Interactive Commerce
Founder Evelyn Mora describes this as VLGE’s “first large-scale activation” — a proof of how powerful browser-based, real-time world building can be. The focus on Roblox is strategic: it’s where millions of Gen Z users already socialize, play, and shop.
As Mora explains, “We’re giving brands the tools to meet audiences where they already are — in digital spaces they love.”
The Future Of Shopping Is Playable
With its tools and partnerships, VLGE is reshaping digital commerce by turning every shopping experience into a story — one you can play, explore, and share. Whether it’s fashion weeks, virtual product drops, or immersive brand storytelling, VLGE is making it easier to world build and shop on Roblox, creating the blueprint for how brands and creators will connect in the metaverse.
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