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Uber to Launch Premium Robotaxi Service in San Francisco

Uber is set to make waves again as it launches a premium robotaxi service in Waymo’s turf of San Francisco. The ride-hailing giant will use Lucid Motors’ all-electric Gravity SUVs, powered by Nuro’s autonomous driving technology, beginning in 2026. The move positions Uber as a direct competitor to Waymo in the heart of the Bay Area — a city already synonymous with autonomous driving innovation.

Image Credits:Uber

Why Uber Chose San Francisco for Its Robotaxi Launch

San Francisco is more than just another launch city — it’s the birthplace of self-driving innovation. Uber’s chief product officer, Sachin Kansal, emphasized that the Bay Area’s tech-forward culture makes it the perfect testing ground for the company’s next-generation robotaxi fleet. By merging Lucid’s EV expertise with Nuro’s proven autonomy systems, Uber aims to offer safe, scalable, and premium autonomous rides to the public.

What Makes Uber’s Premium Robotaxi Different?

Unlike standard ride-hailing services, Uber’s upcoming premium robotaxi service will prioritize luxury, sustainability, and cutting-edge AI. The vehicles — Lucid Gravity SUVs — promise comfort and zero emissions, while Nuro’s tech brings advanced autonomous navigation. Uber has already committed $300 million to Lucid and plans to purchase at least 20,000 Gravity SUVs over six years to scale operations globally.

How Will Uber Compete With Waymo’s Robotaxi Fleet?

Waymo has had a strong foothold in San Francisco’s robotaxi scene, but Uber’s entry signals a new phase of competition. With its established ride-hailing network, Uber could offer faster scaling, better pricing models, and integrated app features that Waymo currently lacks. Industry experts believe the move could redefine the city’s mobility landscape and accelerate mainstream adoption of autonomous vehicles.