Instagram’s Threads app is stepping up its game. Threads takes on X with new communities feature, giving its 400M+ monthly users fresh ways to connect. The update brings over 100 curated communities covering sports, K-pop, books, TV, and more—designed to keep people engaged in conversations that matter most.
Image Credits:Jaap Arriens/NurPhoto / Getty Images
What Are Threads Communities?
Meta explains that these new communities are dedicated spaces where users can go beyond surface-level chatter. Once you join, the communities you’re part of will appear on your Threads profile, and each has a unique “Like” emoji that adds personality to discussions.
This move positions Threads as more than just an X alternative. It’s aiming to build a platform where people feel at home in niche conversations, not just broad timelines.
How Threads’ Communities Differ From X
At first glance, Meta’s approach may look like a copy of X’s Communities—but the details set them apart.
-
On X: Communities are user-created and moderated, similar to Reddit. While posts are visible to others, only community members can comment or join discussions.
-
On Threads: Meta itself creates the communities, and anyone—even non-members—can join discussions, making it more open and accessible.
This distinction could influence how people engage long-term, especially if Meta continues curating communities around trending topics and pop culture.
Why This Matters
By expanding beyond timelines and feeds, Meta is signaling that Threads isn’t just chasing X—it’s redefining social conversations. Communities could encourage deeper engagement, build loyalty, and potentially lure users away from X, especially as both platforms compete for cultural relevance.
For brands, creators, and everyday users, this means more targeted spaces to connect with like-minded people, instead of shouting into the noise of a global feed.
Post a Comment