Snapchat Makes Its First Open Prompt AI Lens Available for Free in the US
Snapchat makes its first open prompt AI Lens available for free in the US, marking a major step in the app’s AI-powered creativity tools. The new “Imagine Lens” was previously limited to paying subscribers but is now rolling out to all users nationwide. With this update, Snapchat is opening its powerful AI image-generation technology to millions at no cost.
Image Credits:Snap
A New Era of AI Creativity on Snapchat
The Imagine Lens allows users to transform their Snaps using custom prompts. Want to become a superhero, a fairytale character, or even an alien? Just describe it. Snapchat’s AI instantly brings those imaginative prompts to life.
You can type something like, “Turn me into an alien,” or “Show me as a detective in the 1920s,” and the Lens will generate a matching image in seconds. It’s playful, creative, and designed for viral social sharing — perfect for users experimenting with Halloween looks, new outfits, or fun digital art.
From Paid Feature to Free Access
Originally launched in September 2025, the Imagine Lens was available only to Lens+ and Snapchat Platinum subscribers. Now, the company is making it free for all users in the US. Each user will receive a limited number of image generations, depending on factors like region and server capacity.
Snap confirmed to TechCrunch that this expansion is part of its plan to make generative AI tools more accessible to everyone. For free users, the number of available generations may vary, but the experience remains just as smooth and engaging.
Competing in the AI-Driven Social Media Race
Snapchat’s move comes as major tech companies like Meta and OpenAI push deeper into AI-powered creativity. Meta’s AI video features and OpenAI’s “Sora” app already let users generate realistic video cameos of themselves and friends. These platforms are redefining digital self-expression — and Snapchat doesn’t want to be left behind.
By giving away its AI Lens for free, Snapchat strengthens its position among younger users who crave interactive and visual AI tools. It’s not just a social update — it’s a strategic play to stay relevant in the fast-evolving AI entertainment space.
How Users Can Try the Imagine Lens
To use the new Lens, simply open Snapchat’s camera, tap on the Lens carousel, and look for “Imagine Lens.” Then, type any creative prompt — from “me as a wizard” to “a futuristic city skyline” — and watch the AI work its magic.
Once generated, users can share their creations directly to Stories, send them to friends, or even download them for posting on other platforms. The feature works seamlessly across devices and supports both selfies and rear-camera images.
Why This Matters
Snapchat’s decision to make its first open prompt AI Lens available for free in the US signals a larger trend in democratizing AI creativity. As competition heats up among AI-driven apps, accessibility and ease of use are becoming key differentiators.
By offering advanced AI features without a paywall, Snapchat not only encourages user engagement but also positions itself as a platform that values innovation and inclusivity.
Snapchat’s expansion of the Imagine Lens is more than just another app update — it’s a bold step into the future of creative AI. As users across the US start experimenting with open prompt image generation, the platform could spark a new wave of visual storytelling and self-expression.
Snapchat’s decision underscores a simple truth about the future of social media: the apps that empower creativity, not just consumption, will lead the next generation of digital experiences.
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