Amazon just unveiled a major upgrade: Ring cameras can now recognize faces and help to find lost pets. These new AI-powered features aim to make home security smarter, more personal, and even community-driven.
Image Credits:Amazon Ring
At its latest launch event, Amazon showed off how Ring’s cameras and doorbells can now identify familiar faces, alert users about strangers, and even assist neighbors in locating missing pets. The company also revealed Alexa+, a doorbell assistant that provides details about visitors before you even answer the door.
Smarter Home Security With Familiar Faces
One of the standout upgrades is “Familiar Faces.” With this AI feature, users can enroll friends and family into their Ring devices. Once set up, the camera instantly notifies you when a familiar person is detected.
This not only reduces unnecessary notifications from routine visits but also gives you a faster way to know when an unfamiliar person is at your door. According to Ring founder Jamie Siminoff, the feature helps customers “eliminate guesswork” while improving safety at home.
Helping Communities Find Lost Pets
A surprising but welcome addition is the pet-finding capability. Ring’s new neighborhood-powered AI can connect users across communities to help track and locate missing pets. By pooling camera data and notifications, Ring wants to make it easier for neighbors to work together when a pet goes missing.
This is an interesting pivot from pure security into community support, turning Ring into a helpful tool beyond just monitoring.
Clearer Video With 4K And Retinal Vision
Amazon also introduced Ring’s first 4K product line, paired with a new imaging system called “Retinal Vision.” This technology is designed to deliver sharper, more detailed footage—making both face recognition and pet tracking more reliable.
For homeowners, this means fewer blurry clips and more precise alerts.
Privacy Concerns Remain
Despite these upgrades, Ring continues to face criticism for its handling of user data and past ties with law enforcement. In 2024, after mounting pressure, Ring confirmed it would no longer grant police direct access to user footage without a warrant.
These AI features will likely reignite debates about the balance between convenience, security, and privacy.
By integrating AI, Ring cameras can now recognize faces and help to find lost pets, redefining what home security means in 2025. It’s no longer just about keeping strangers out—it’s about connecting people, protecting loved ones, and even reuniting families with missing pets.
As Amazon pushes deeper into AI-powered hardware, Ring users will need to weigh the benefits of smarter alerts and community support against ongoing privacy concerns.
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