Pinterest experiments with new AI-powered personalized boards
Pinterest is taking personalization to the next level with its latest experiment — Pinterest experiments with new AI-powered personalized boards that use artificial intelligence to tailor each user’s experience. The platform’s new tools aim to make style discovery, outfit curation, and shopping more intuitive than ever.
Image Credits:Pinterest
AI-driven “Styled for You” collages
One of the standout features is “Styled for You”, an AI-driven collage tool that lets users mix and match fashion Pins to create unique outfit ideas. By tapping on any item within a collage, users can instantly browse through AI-recommended Pins that complement their personal style. It’s a more dynamic, interactive way to explore fashion inspiration.
“Boards Made for You” brings curated style inspiration
Pinterest is also testing “Boards Made for You”, a personalized board feature that combines AI-powered insights with editorial curation. These boards showcase trending looks, weekly outfit inspiration, and even shoppable products. They’ll appear directly in users’ home feeds and inboxes, offering fresh ideas without the need to search manually.
Currently, Pinterest is rolling out these AI features to users in the U.S. and Canada, with a broader release planned in the coming months.
Turning Pinterest into an AI shopping assistant
By introducing AI-powered personalized boards, Pinterest is evolving from a simple idea-saving platform into a true AI-enabled shopping assistant. During its recent earnings call, the company emphasized its mission to merge inspiration with intelligent shopping tools — helping users discover new looks and products seamlessly.
Pinterest already uses AI for visual search and personalized recommendations, and these new experiments deepen that integration. The move highlights Pinterest’s long-term strategy to enhance both creativity and commerce through responsible AI innovation.
Balancing personalization with responsible AI use
Interestingly, while Pinterest continues to adopt more AI features, it’s also taking steps to manage AI-generated content. Earlier this year, the company began labeling AI-generated and AI-edited images to increase transparency. It also introduced controls that let users limit how much AI-generated content appears in their feeds, giving them greater control over their experience.
What’s next for Pinterest users
In addition to the AI tools, Pinterest plans to introduce new tabs that organize Pins into categories, making boards easier to navigate. These improvements are expected to roll out globally in the coming months, bringing a smoother, more personalized Pinterest experience for all users.
With Pinterest experiments with new AI-powered personalized boards, the platform is redefining how users engage with inspiration — blending technology, taste, and trust into a more curated digital space.
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