Pinterest Adds Controls To Let You Limit The Amount Of ‘AI Slop’ In Your Feed
Pinterest is taking a stand against “AI slop.” After growing user frustration over feeds being flooded with low-quality AI-generated images, Pinterest adds controls to let you limit the amount of ‘AI slop’ in your feed — giving users more power to personalize what they see.
Image Credits:Pinterest
The update arrives as part of Pinterest’s broader effort to preserve authenticity and creativity on the platform. With these new controls, users can now fine-tune how much generative AI content appears across categories like beauty, fashion, art, and home décor.
Pinterest Responds To Backlash Over AI-Generated Content
In recent months, Pinterest has faced criticism from users and media outlets over the surge of AI-generated posts taking over recommendation feeds. Many users complained that AI visuals — often repetitive or unrealistic — were diluting the authentic, inspirational experience that Pinterest was known for.
The company acknowledged the issue, saying that AI slop could hurt Pinterest’s reputation and user trust if left unchecked. In fact, research cited by Pinterest shows that generative AI content now makes up 57% of all material online, underscoring the urgency of the problem.
How The New ‘AI Slop’ Controls Work
The newly launched tools are available in the app’s Settings menu under “Refine your recommendations.” From there, users can choose to see less GenAI content in specific categories. This gives people more control over how Pinterest’s algorithm tailors their experience.
Pinterest said that more categories will be added over time based on user feedback. The company also plans to make its existing “AI modified” and GenAI content labels more prominent to help users quickly identify what’s AI-generated.
Why This Update Matters For Pinterest Users
This update is part of Pinterest’s larger commitment to maintaining a people-first, creativity-focused platform. As more of the web becomes saturated with AI-generated content, Pinterest’s proactive stance could set it apart from other platforms struggling to manage similar issues.
By giving users transparency and control, Pinterest is showing that it values authentic creativity — something that has always been at the core of its brand. For creators and small businesses, this move could also help genuine content regain visibility amid a flood of synthetic posts.
What’s Next For Pinterest’s AI Strategy
Pinterest says it will continue refining its AI detection systems and roll out more user-facing tools in the coming months. The company’s goal is to strike a balance — leveraging AI to improve discovery while preventing it from overwhelming the human creativity that defines the platform.
With Pinterest adding controls to limit the amount of ‘AI slop’ in your feed, users can expect a cleaner, more inspiring browsing experience — one that aligns closer with the platform’s original promise of real, human-driven inspiration.
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