PayPal’s Honey To Integrate With ChatGPT And Other AIs For Shopping Assistance
PayPal’s Honey to integrate with ChatGPT and other AIs for shopping assistance is the latest move in the growing trend of AI-powered shopping tools. After teaming up with Google on agentic commerce earlier this month, PayPal has announced new upgrades to its popular Honey browser extension. These features will make it easier for users to get personalized deals, real-time pricing, and product recommendations—all directly inside their favorite AI chatbots.
Image Credits:PayPal/Honey
How The Integration Works
When shoppers ask an AI like ChatGPT for product advice, Honey will now step in with links, real-time pricing, merchant comparisons, and exclusive offers. If the AI misses key retailers, Honey can surface those additional options so users don’t lose out on better deals.
This not only helps buyers save money and compare prices faster, but also boosts visibility for merchants through PayPal’s personalized shopping tools.
Why It Matters For AI Shopping
The new AI shopping features will start with OpenAI’s ChatGPT, before expanding to more platforms. PayPal calls the system “AI agnostic,” meaning it will work across multiple chatbot providers in the future.
This launch comes as the AI shopping race heats up. Just recently, OpenAI revealed plans to challenge Amazon and Google with its own agentic shopping system, featuring an “Instant Checkout” option. While it currently supports Etsy with Shopify coming soon, the trend signals a big shift: users may start shopping directly through AI assistants instead of traditional e-commerce sites.
Part Of A Bigger Strategy
These Honey upgrades are only one piece of PayPal’s agentic commerce initiatives. The company is also rolling out:
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A new agentic commerce platform built with Google.
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Remote MCP server and Agent Toolkit for developers.
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Special perks like free access to Perplexity’s premium tier and its new Comet browser.
By weaving Honey into the AI ecosystem, PayPal is positioning itself to stay competitive in a market where AI chatbots are becoming shopping companions.
While AI assistants are exciting, they also represent competition for products like Honey, since AI providers are increasingly building their own shopping recommendation tools. However, by integrating early, PayPal ensures Honey remains a trusted layer for deal-finding and comparison shopping in the AI era.
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