OpenAI Takes On Google, Amazon With Bold Agentic Shopping System

OpenAI takes on Google, Amazon with new agentic shopping system, transforming e-commerce with AI-powered shopping agents.
Matilda
OpenAI Takes On Google, Amazon With Bold Agentic Shopping System
OpenAI takes on Google, Amazon with new agentic shopping system, marking its most ambitious move into e-commerce yet. ChatGPT users in the U.S. can now browse and buy directly from Etsy, with Shopify integrations rolling out soon. Image Credits:OpenAI This launch isn’t just about adding shopping features—it’s about redefining how people interact with online stores. Instead of clicking through endless product pages, OpenAI’s system acts like a personal shopping agent, finding the best match for your needs. How OpenAI’s Shopping System Works The new agentic shopping system is built directly into ChatGPT. Users can ask the AI to find a product—say, “a handmade leather journal under $50”—and it will pull real-time results from Etsy. Soon, Shopify sellers will also be included, expanding the marketplace. Unlike traditional search engines, the system is designed to mimic human-like reasoning. It doesn’t just list items—it explains why certain products fit your request, adding transparency and tr…