OpenAI Launches Apps Inside Of ChatGPT — A New Era Of AI Interaction
OpenAI has taken a major leap forward with its latest update — OpenAI launches apps inside of ChatGPT. Starting this week, users can now interact with third-party applications directly within ChatGPT. From Spotify and Canva to Coursera and Zillow, these new in-chat apps make conversations more productive and interactive than ever before.
Image Credits:Bryce Durbin
Announced during OpenAI’s DevDay 2025, this feature brings developers and users closer together through seamless AI experiences. The company also revealed its Apps SDK, a toolkit allowing developers to build, test, and publish their own ChatGPT apps with ease.
A Smarter Way To Get Things Done In ChatGPT
According to OpenAI CEO Sam Altman, this update is all about helping people “make progress, be more productive, more inventive, and learn faster.” By integrating apps directly into ChatGPT conversations, OpenAI is turning its chatbot into a true digital workspace where users can chat, create, learn, and manage tasks — all in one place.
The ability to chat directly with apps inside ChatGPT makes interactions more natural and context-aware. Instead of switching between platforms, users can simply type commands like:
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“Figma, turn this sketch into a diagram”
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“Coursera, teach me about machine learning”
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“Zillow, find apartments in Nairobi under $1,000”
This dynamic approach transforms ChatGPT from a text-based assistant into an intelligent, app-driven hub.
How Apps Inside ChatGPT Work
With OpenAI launches apps inside of ChatGPT, users can call up third-party tools directly within their conversations. This means apps like Booking.com, Expedia, Figma, and Spotify now live inside ChatGPT’s interface.
Each app can respond interactively — whether it’s booking a trip, generating a playlist, or designing a project. During the live demo, the Zillow app showcased how users could chat naturally to find apartments, browse listings, and view interactive maps — all powered by ChatGPT.
Unlike the earlier GPT Store, which operated as a standalone app hub, this update deeply integrates apps into the core ChatGPT experience. Developers also benefit from broader reach, as their creations can now be discovered and used directly in user conversations.
Why This Update Matters For Developers And Users
This launch signals OpenAI’s growing ambition to build an AI-powered ecosystem around ChatGPT. With the new Apps SDK, developers can create adaptive, personalized apps that feel conversational rather than mechanical.
For users, it means a richer and more intuitive experience — no more copy-pasting or switching tabs. Instead, they can do everything in one place, from learning on Coursera to designing in Canva or finding a vacation spot via Expedia.
This move also strengthens ChatGPT’s position as a platform — not just a chatbot — opening new possibilities for AI-driven productivity and creativity.
The Future Of ChatGPT: A Universal App Platform
By bringing apps inside ChatGPT, OpenAI is redefining how we interact with AI. It’s no longer just about asking questions — it’s about getting things done interactively.
As more developers adopt the Apps SDK, we can expect an explosion of creative, conversational tools built on top of ChatGPT. From project management to education, entertainment, and shopping, everything could soon run through one intelligent chat window.
The future of AI interaction has officially begun — and OpenAI’s launch of apps inside of ChatGPT is leading the way.
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