Meta Adds Hindi And Portuguese Support For Its AI Translation Feature For Reels
Meta adds Hindi and Portuguese support for its AI translation feature for Reels, expanding access for creators and audiences in India and Brazil. The update brings automatic translations to Reels on both Instagram and Facebook, making it easier for users to enjoy global content in their preferred language.
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Meta’s AI Translation Push Goes Global
Meta first introduced its AI-powered translation tool for Reels in August with support for English and Spanish. Now, with the addition of Hindi and Portuguese, the feature covers four major global languages, unlocking access to hundreds of millions of new users.
The company’s move underscores its focus on Reels as a growth engine, especially in emerging markets where short-form video content dominates. By integrating AI translation directly into Reels, Meta is helping creators reach audiences who may not speak the same language but share the same interests.
Boosting Creator Reach Across Borders
According to Instagram head Adam Mosseri, the goal is to help creators expand their global reach. “We believe there are lots of amazing creators out there who have potential audiences who don’t necessarily speak the same language,” Mosseri said in a post earlier this year.
He added that breaking language barriers can help creators grow their following, connect with diverse communities, and get more value out of platforms like Instagram and Facebook.
India And Brazil Take Center Stage
The decision to include Hindi and Portuguese isn’t random — both languages represent Meta’s largest user bases outside the U.S. India remains one of Meta’s fastest-growing markets, while Brazil continues to drive engagement through Reels and WhatsApp.
By supporting these languages, Meta is positioning Reels as a truly global entertainment hub, allowing creators to tap into cross-cultural trends without losing the original meaning or tone of their videos.
What This Means For Users
For everyday users, this update means more accessible and engaging Reels content — whether it’s comedy skits from Brazil or dance clips from India. The AI translation feature automatically detects the language in captions and overlays and provides seamless translations in real time.
As Meta continues improving its AI tools, users can expect even more language options and smoother translation accuracy in the coming months.
With this update, Meta adds Hindi and Portuguese support for its AI translation feature for Reels, signaling its growing commitment to multilingual accessibility and creator inclusivity. As short-form video continues to dominate social media, Meta’s push toward breaking language barriers could redefine how global audiences connect and create.
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