Kevin Hart’s VC firm leads $35M Series B for weight-loss app Simple, marking a major milestone for the AI-powered health startup. The company, founded in 2019, is on a mission to make weight loss more approachable and sustainable without the pressures of toxic diet culture.
Image Credits:Mike Prytkov
From Startup Struggles To AI Coaching Success
Founder Mike Prytkov knows the challenges of stress, long work hours, and weight gain. After exiting his first company, Appness, he experimented with diets, workouts, and fasting but struggled with consistency. What he really wanted was accountability—and that idea sparked the creation of Simple.
Launched in 2019, Simple started as a health coaching app, later introducing its standout feature in 2023: an AI coach named Avo. This digital guide provides personalized advice, helping users build healthier habits in a supportive way.
Simple’s Growth And Subscriber Base
Today, Simple has scaled impressively, generating $160 million in annual recurring revenue (ARR) with more than 700,000 active subscribers. The app’s mix of AI-driven personalization and humanized coaching has set it apart from traditional diet and fitness apps.
Kevin Hart Steps Into Health Tech Investing
The big news: Kevin Hart’s VC firm leads $35M Series B for weight-loss app Simple, fueling its next growth phase. The funding round highlights growing investor confidence in AI-powered health solutions, especially those focused on sustainable weight management.
For Hart, this isn’t just another deal. The comedian and entrepreneur has shown increasing interest in wellness and tech, and Simple aligns with his vision of making health more accessible.
What’s Next For Simple?
With the new funding, Simple plans to expand its AI coaching capabilities, enhance user engagement, and explore new global markets. Prytkov emphasized that the company’s mission is to help users lose weight without guilt or shame, shifting the conversation around health and nutrition.
Why This Matters
Health tech is one of the fastest-growing investment sectors in 2025. As more people seek personalized, digital-first health solutions, Simple is well-positioned to lead the charge. Kevin Hart’s involvement not only brings financial backing but also cultural influence, boosting the app’s visibility and credibility.
Post a Comment