Instagram Introduces New ‘Ring’ Award For Top Creators
Instagram introduces new ‘Ring’ award for top creators — a fresh way to celebrate global influencers who are reshaping digital culture. The platform announced the initiative on Monday, naming 25 standout creators who will receive a custom gold ring next week as part of Instagram’s first-ever creator recognition program.
Image Credits:Silas Stein/picture alliance/ Getty Images
A New Era Of Creator Recognition
This move signals Instagram’s growing commitment to honoring creativity and community influence. The company said the new ‘Ring’ award will recognize creators worldwide who “shift culture and break barriers.” It’s a bold step in rewarding cultural impact rather than just follower counts or engagement metrics.
Star-Studded Judges Panel
To ensure credibility and cultural diversity, Instagram assembled an impressive panel of judges for the ‘Ring’ award. The lineup includes Instagram head Adam Mosseri, legendary director Spike Lee, designer Marc Jacobs, tech YouTuber Marques Brownlee (MKBHD), actress Yara Shahidi, and makeup icon Pat McGrath, among others.
Their involvement highlights Instagram’s effort to blend creativity across industries — from tech and fashion to film and art — in choosing its top creators.
What Winners Receive
Winners will receive both a physical gold ring designed by British fashion designer Grace Wales Bonner and a digital golden ring that appears around their Instagram profile.
In addition, honorees can design a custom “Like” button — a unique feature visible when users engage with their posts. While the award doesn’t include a cash prize, the recognition itself signals a new kind of digital prestige and social influence.
Why It Matters For The Creator Economy
By launching the ‘Ring’ award, Instagram is setting a precedent for how social platforms can honor creativity beyond metrics. It’s a strategic move to retain top talent, boost engagement, and strengthen community ties at a time when competition from TikTok and YouTube remains fierce.
This recognition could also pave the way for future programs focused on diversity, innovation, and storytelling within the creator community.
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