GM to Introduce Eyes-Off, Hands-Off Driving System in 2028
General Motors (GM) has confirmed it will introduce an eyes-off, hands-off driving system in 2028, marking a major leap toward fully autonomous vehicles. The groundbreaking technology will debut in the Cadillac Escalade IQ, setting the stage for a new era of intelligent driving.
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The announcement came during GM’s Forward event in New York City, where CEO Mary Barra shared the company’s vision for expanding its advanced driver assistance systems (ADAS). This next-generation system will build on GM’s Super Cruise platform — currently available on 23 vehicle models and operable across 600,000 miles of highway.
Building on Super Cruise: The Foundation for GM’s Autonomous Future
GM’s Super Cruise has been at the forefront of semi-autonomous technology since 2017. Now, with the upcoming eyes-off, hands-off system, the automaker plans to take autonomy to the next level.
The new system will rely on lidar, radar, and camera sensors to perceive its environment, providing a safer, more confident driving experience. According to Barra, GM’s goal is to accelerate rollout compared to previous driver-assistance features — meaning drivers could experience this technology much sooner after its 2028 debut.
Cruise Technology Lives On Through GM’s New ADAS
Although GM shuttered its Cruise autonomous vehicle division in December 2024, its legacy continues to drive innovation. The automaker has integrated Cruise’s engineering talent and AI-based technology stack — trained on over five million driverless miles — into its new autonomy programs.
This integration strengthens GM’s ability to simulate complex driving environments, helping refine the eyes-off, hands-off driving system before it hits public roads. The company is using Cruise’s robust simulation framework to run virtual test scenarios, improving safety and system accuracy.
Rehiring Talent and Reviving Expertise
Over the past year, GM has rehired several engineers from Cruise, ensuring that their expertise contributes to the development of its next-generation driver assistance system. These teams are now working to merge the best aspects of Super Cruise and Cruise’s self-driving tech into a unified product built for personal vehicles.
Sterling Anderson, GM’s executive vice president of global product and co-founder of Aurora Innovation, described Cruise’s early robotaxi model as “a proof of concept that paved the way for personal autonomy.” He emphasized that GM’s 2028 eyes-off, hands-off system represents the natural evolution of that vision.
A Step Toward Fully Autonomous Driving
GM’s strategy aligns with its long-term ambition to make driving safer, easier, and more efficient. By combining the AI-driven insights from Cruise with the reliability of Super Cruise, GM aims to set new standards in automated vehicle technology.
As the automotive industry races toward autonomy, GM’s upcoming launch could redefine consumer expectations and strengthen its leadership in advanced mobility. The 2028 eyes-off, hands-off driving system isn’t just an upgrade — it’s a statement that GM intends to lead the transition into the next era of driving freedom.
What’s Next for GM and Autonomous Vehicles
The 2028 rollout marks just the beginning. GM plans to expand its eyes-off system to additional models after the Cadillac Escalade IQ launch. Future updates may include broader road compatibility, improved AI perception, and smarter safety interventions.
With competitors like Tesla, Mercedes-Benz, and Waymo pushing autonomy forward, GM’s move signals a major competitive step in the automotive tech landscape. Drivers can expect a more comfortable, less stressful experience, where the vehicle handles more of the work — safely and intelligently.
GM’s plan to introduce an eyes-off, hands-off driving system in 2028 showcases the company’s confidence in its technology and its readiness to deliver real-world autonomy. By blending Cruise’s innovations with Super Cruise’s proven performance, GM is positioning itself as a clear leader in the global race toward fully self-driving vehicles.
The future of driving is hands-free, eyes-free, and powered by GM’s relentless pursuit of innovation.
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