Etsy Names Former Head of Depop, Kruti Patel Goyal, as Its New CEO
Etsy has officially appointed Kruti Patel Goyal—the former CEO of Depop—as its new Chief Executive Officer. The announcement follows the planned exit of long-time CEO Josh Silverman, who will step into the role of executive chairman. Many are asking: Who is Kruti Patel Goyal, and what does her leadership mean for Etsy’s future?
Goyal, a decade-long veteran at Etsy, brings deep marketplace expertise and a proven track record from Depop, which Etsy acquired four years ago. Her appointment signals a shift toward reinvigorating Etsy’s growth strategy after recent challenges in buyer activity and sales performance.
Why Did Etsy Choose Kruti Patel Goyal as Its New CEO?
Etsy’s leadership transition comes at a pivotal moment. Under Silverman’s eight-year tenure, the platform grew rapidly, but recent quarters saw a 5% drop in active buyers and a 10.9% decline in sellers. Goyal’s success leading Depop—a youth-focused, community-driven resale app—suggests she’ll focus on innovation, social commerce integration, and creative community engagement to reignite growth.
Her leadership style blends data-driven insights with a people-first approach, aligning with Etsy’s vision to empower independent creators globally.
What Challenges Will Kruti Patel Goyal Face as Etsy’s CEO?
The road ahead won’t be easy. Etsy has faced marketplace stagnation, increased competition from rivals like Amazon Handmade, and a brief user boycott earlier this year. Restoring seller confidence and expanding Etsy’s brand appeal will be top priorities for Goyal.
Analysts suggest she may also leverage Depop’s Gen Z engagement strategy to attract younger audiences and introduce AI-driven personalization across Etsy’s platform.
What This Leadership Change Means for Etsy’s Future
Etsy’s decision to name Kruti Patel Goyal as its new CEO highlights a renewed commitment to creative commerce, sustainable growth, and user trust. With her experience in scaling niche communities and improving buyer-seller experiences, Goyal could usher in a new era of innovation and inclusivity for the handmade marketplace.
As Etsy prepares for 2025, all eyes are on Goyal’s strategy to restore momentum and strengthen Etsy’s position in the global e-commerce landscape.
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